We humans are a judgy bunch. By nature, we judge people by their appearance — not that we’d ever admit to it. The same goes for businesses, which we judge by their signage. Lights draw us in. You’ve only got to look around at everyone with their smartphones glued to their hands to realise that. […]
A while ago, I was fortunate to bump into an old friend who had just taken the decision to move from corporate employment to start-up his own company. I of course offered my advice and company’s support should he need any marketing requirements. This did lead him to engage us to create a brand logo […]
Happy 2020! We hope you had a fantastic time. We’ve been hard at work over the holiday period finalising and fettling this new site of ours. We decided in the middle of last year that we needed to update our website. We wanted something clean, with a means to be able to easily display the […]
It’s common knowledge that building a business brand extends much further than just having a professional logo. A brand is reflected in everything associated with the business it represents. From a business card to office signage, company brochure to branded merchandise, whatever it might be emanates a subliminal message to all that see and interact […]
Rightly or wrongly ‘judging a book by its cover’ is human nature. It’s no different with a business. Look at any leaflet, brochure or give-away merchandise, if it has been naively designed and poorly produced, it shows and sets an observer on a path to a less than favourable opinion of the company distributing them.