TBE’s 10th Anniversary
The Business Exchange magazine is 10 years old this year.
Anita Jaynes (Editor) started it off as one monthly magazine (in print and online) in 2012 covering Swindon & Wiltshire, it’s now bi-monthly. Our Steve met Anita just after the 2nd edition was produced, and Studio got involved with the following 3rd edition. We knew we could add great value and improve the visual impact of the publication dramatically than the existing creatives could, as their skill set was more online driven than printed publications.
So now its 2023, now 10 years on, an additional magazine added to the TBE armoury, one covering Bath and Somerset (quarterly), amounting to a whopping 98 editions, so we must have been doing something right! The latest 80 page bumper edition for Swindon and Wiltshire, celebrating the last decade, has just hit the streets as I type, it was a bit of a challenge getting it all done in the same amount of time as usual as it was double the pagination. The subsequent Bath and Somerset edition that followed, back to back, was also a bit of a beast too, being 64 pages.
Anita commissioned local Swindon artist Judy Guillery of Judee Tree Art to produce a custom front cover for the bumper Swindon & Wiltshire edition, to depict the team, the catchment area covered and the magazines offering, a little different from the usual covers.
It’s a great pleasure working with the TBE marketing professionals, all actively striving to make the content of the magazine stand out from the crowd. Everyone has a passion to make every client stand out. A lot of work goes on behind the scenes to endeavour to get the best out of the resources we are supplied with. You’d be be surprised at how little we are often given to work with.
So Happy Birthday TBE – here to another 10 years!