A while ago, I was fortunate to bump into an old friend who had just taken the decision to move from corporate employment to start-up his own company. I of course offered my advice and company’s support should he need any marketing requirements. This did lead him to engage us to create a brand logo […]
Rightly or wrongly ‘judging a book by its cover’ is human nature. It’s no different with a business. Look at any leaflet, brochure or give-away merchandise, if it has been naively designed and poorly produced, it shows and sets an observer on a path to a less than favourable opinion of the company distributing them.